Boxcar Marketing Recommended Companies

Who Is On the List & Why

At times Boxcar Marketing is working to capacity and we are unable to provide personalized referrals to new project requests so we created this list of recommended companies. The companies included are remarkable in their own ways and have provided services to Boxcar Marketing in the past. We trust them to deliver quality work and to treat their clients well.

Please contact any of these companies directly via their websites.

Boxcar Marketing Website Developers (alpha by CMS)

ExpressionEngine: Eric Barstad, Shadow Box Creative Media

Drupal: Catherine Winters

Wordpress:  Christine Rondeau, Bluelime Media

Online Marketing

Capulet Communications: Julie Szabo, Darren Barefoot and Theodora Lamb provide online marketing for not-for-profits, national and global brands. They are experts in Web PR, social media marketing, cause-based marketing and online strategy.

October 17 Media:  Tamara Brooks, Brenda Cadman and their great team handle social media, web development and web marketing for medium to large organizations. They are great at Social Media Branding, i.e., cover photos, profile pictures, background designs, and header images for Facebook and Twitter. 

MAKe: Strategy, creative, production and management for brands. Full service for online and print campaigns, including video production

Search Marketing

eMarketing101.ca: Alex Brabant is a member of SEMPO Vancouver and provides search marketing services such as PPC and SEO. He's a genius with PPC, in particular for the travel and tourism industry. 

Local SEO Guide: Andrew Shotland is the guy for local search marketing and search engine optimization strategy. 

SEMPO Member Directory: Search Engine Marketing Professionals Organization member listings.

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Kind regards,
Monique Sherrett

Boxcar Marketing
www.boxcarmarketing.com

Internet Marketing + Web Design + Online Strategy

Monique Sherrett, Crissy Campbell and James Sherrett are internet marketing strategists.
Give us a call. Email us. We’re nice. You’ll like us.
We provide tech talk you can understand. Talk to us about your project.

About Monique Sherrett

Online marketing consultant, lit blogger, adjunct professor at Simon Fraser University and social media enthusiast.

Find Me On

Google+
LinkedIn
Twitter (personal account @somisguided)
Flickr Photos
SlideShare: guest speaking

Find Boxcar Marketing on Social Media

Business Page on Google+
Twitter @BoxcarMarketing
Facebook Page

Special Offer: Saskatchewan Publishers Association

On September 23rd, James Sherrett presented to the Saskatchewan Publishers Association and we’d like to offer you a special deal on the Boxcar Marketing Quick-Fix Report.

The Boxcar Marketing Quick-Fix Report is a scorecard of what is working and not working on your site, plus a list of recommended changes that you can quickly implement so that your website performs better. We are offering members of the Saskatchewan Publishers Association the Boxcar Marketing Quick-Fix Report Card for $750.

Let us explain how it works:

The Quick-Fix Report

Step 1: We start by reviewing your responses to our short questionnaire about the goals and audience for your website (or by having a quick question-answer phone call).

Step 2: With your business context in mind, we review the following aspects of your site and provide a list of prioritized recommendations for you to implement.

Key Areas That We Investigate

Strategy, Intent, Purpose

A website operates as your receptionist, key sales and marketing person, and brand advocate.

1. Is the strategic intent of your website clear?
2. What are your visitors trying to do on your site?
3. What do you want them to do on your site?
4. Does the website design reflect your company culture and profession?
5. Are the aesthetics consistent with what your visitor expects?

Design, Functionality

What’s working? What’s not working?

1. Are you making the best use of the functionality offered by the web?
2. Is your website a brochure or full-functioning website?
3. Do buttons and links look clickable?
4. Are best practices followed?

Information Architecture

1. Is the site structure clear?
2. Can visitors easily complete desired tasks?
3. Are best practices followed for navigation, layout, site structure?

Content Strategy

1. Word Choice and Jargon: Does the site use language your visitor would use, not the jargon or acronyms you use internally.
2. Readability: Are pages scannable and uncluttered?
3. Visual Hierarchy: Is there an intuitive visual hierarchy to how content is presented?

SEO (Search Engine Optimization)

Does your website show up in search results related to relevant terms for your business?

1. Is your site optimized for search?
2. Does it use search-optimized heading tags, page titles, meta descriptions, user-friendly URLs and image file names and ALT tags

Permission Marketing (Relationship Building)

1. How do you generate leads from the website?
2. Do you use social media tools?
3. How do you use content, offers, newsletters, or other to nourish leads?

Step 3: If you prefer us to follow-up with a 30-minute phone call, we are happy to do so.

Special Issues
If you have a specific problem you’d like us to investigate instead. Let us know. Or if you want a more in-depth look at one of the above items, we offer customized reports for many aspects of online marketing. Contact us for details and costs.

Want to Sign Up?

1. Sign Up using our PayPal link. You do not require a PayPal account. Look for the credit card icons on the right. Remember to provide your email and business phone number.

2. Once your credit card payment is received, we will send you a short (very short) list of questions about the purpose of your site and the pages you want assessed.

3. We will return the Quick-Fix Report Card within 5-7 business days and follow up with you regarding any questions.

If you’re looking for more information, give us a call toll-free at 1-877-532-6467.

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QuickLearn: Master Online Marketing is a series for business professionals who are looking for quick ways to get up to speed on best practices, tips, tools and techniques for successful internet marketing campaigns.

Use the Contact Us to tell us what event you’d like to see next.

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2. Best Day of Week
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To view previous Underwire Newsletter content, check out these articles. 

http://www.boxcarmarketing.com/blog/category/underwire-newsletter

Internet Marketing Services

Internet Marketing Consultation

Boxcar Marketing offers personalized full- and half-day workshops that examine your overall internet marketing strategy or look at a specific aspect of your plan. We offer suggestions to improve your online presence, we give you information and tools to move forward on your own, and we provide tips, tools and techniques for increasing sales and brand recognition.

Need more than a consultation? Boxcar Marketing can take care of all your internet marketing needs.

Search Engine Marketing (SEM) and Optimization (SEO)

Increase traffic to your website and improve conversion rates. We provide Keyword Research and Analysis, Search Engine Optimization (SEO), user-oriented copywriting, and analytics reporting.

Search Engine and Pay-Per-Click (PPC)  Advertising Services

Paid search is one way to attract traffic that cannot find you through organic listings. We provide setup and management of your PayPerClick (PPC) accounts like Google Adwords and Overture.

Website Design

Your website is more than a brochure. It’s your face to the world. Boxcar Marketing works with a number of designers and programmers to create sites that are user friendly and are reflective of the tone and brand you want for your business.

Website Analytics

Don’t know what your customers are doing online? Have so much statistical information that you don’t know what’s relevant? We provide monthly reports on your website’s performance and tips for building and sustaining your online audience. We can provide training and education on how to read and understand your web statistics, and how to use that information to make business decisions.

Online Promotion and Blogger Outreach

Bloggers are not just a bunch of crazy people taking photos of their cats. Bloggers are sophisticated online users, who are actively involved in communities of interest. If you want to connect to your online audience, and they happen to be active bloggers, talk to us about your ideas and we can help you find a way to have conversations with the right people at the right time.

Online Copywriting (or Writing for the Web)

Need help writing engaging website copy or email newsletters? Writing for the web is different than writing for print. You need less text, more points of engagement and a strong voice. Boxcar Marketing can write or edit your text for the web.

 

Give us a call. Send us an email. Talk to Us about your project.

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Get Online Marketing

• Drive traffic to your website
• Build brand awareness
• Increase sales and conversions
• Master marketing best practices
• Connect with your customers
• Get detailed reporting & feedback

If you don't "get the web", we can help. If you do "get the web", we are great partners to have. Get us on your team.

 

Internet Marketing + Web Design + Online Strategy

Monique Sherrett, Crissy Campbell and James Sherrett are internet marketing strategists.
Give us a call. Email us. We’re nice. You’ll like us.
We provide tech talk you can understand. Talk to us about your project.

Thanks for Your Feedback

Thank you very much for providing feedback.

Free Resources

Underwire Newsletter: Full Support for Non-Techies.
Ask questions. Get free advice and tips on online marketing.

Boxcar Marketing Blog.
Read what we are talking about, what new tools we are using and what comments we have about the state of the web. Like all of our materials, this is tech talk you can understand.
 

Other People’s Free (or next-to-free) Stuff

A good list is coming up.

Contact Information

General Inquiries

Office: 1-604-732-6467
Toll-free: 1-877-532-6467
Fax: 1-866-766-9712

Email: hello[at]boxcarmarketing[dot]com

Boxcar Marketing
7 E 7th Avenue
Vancouver, BC, Canada V5T 1M4
Map to Boxcar Marketing offices.

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Primary Contact: Monique Sherrett

Office: 1-604-732-6467
Mobile: 1-778-837-9012 (PST time zone, please)

Email: monique[at]boxcarmarketing[dot]com
Skype: SoMisguided

Monique Sherrett's vCard / hCard: View. (hCard? Make your own!)

Privacy

Boxcar Marketing does not sell, rent or distribute to third parties any personal data collected from our web site or mailing lists.

We are committed to providing visitors to the site an experience that respects their privacy. This page summarizes the privacy policy and practices of our web site. We reserve the right to change this policy at any time.

We do not collect personal information that identifies individuals (such as your name, phone number, address, or e-mail address) unless you supply it voluntarily, usually through contacting us via e-mail, fax, regular mail, telephone, or registering in a portion of the web site.

Personal information voluntarily provided by you via our web site will be used only for the purpose for which it was provided (for example, to subscribe to our email newsletter, to register for an event), or to which you otherwise consent, will be kept strictly confidential, and is not disclosed to anyone outside of Boxcar Marketing.

In some instances, we may use outside parties to administer online activities on our behalf, such as event registration services. This may involve the collection of personal information. In such cases, we ensure that the manner in which any outside party collects, uses and retains personal information conforms to our privacy policy.

If you have any questions, please contact us monique@boxcarmaketing.com

About Boxcar Marketing

Boxcar Marketing is an internet marketing company based in Vancouver, British Columbia, Canada. The principals are Monique Trottier and James Sherrett.

We offer a one-stop shop for internet marketing services, including:

• Web Design
• Online Marketing and Promotions
• Search Marketing (pay-per-click campaigns)
• Search Optimization (SEO)
• Social Networking & Blogging
• Training & Consultation
• and Writing for the Web.

At Boxcar Marketing we focus on results. Results that offer the most value to your business.

As internet marketing strategists, our job is to translate solid organizational strategies into solid, innovative, executable online strategies.

We’re fluent in the web. We swim in it every day. Whether you want to dip a toe in or dive deep, we can create moving ideas online.

Here’s what you can expect from us.

When you engage Boxcar Marketing, we start by learning about your business and your specific marketing challenges.

From that research, we create a strategic plan that works for your customers and for you. We break that plan into deliverables with reporting cycles and feedback loops. We lay out the plan and get input. We expect collaboration from our clients. This is two-way, conversational media.

Driving action from ideas.

We work the plan. We adapt as we continue to learn. We reach out and often tap into our extended network of leading Internet marketing specialists. We execute top-notch campaigns that turn into durable movements.

As James likes to say, “spreadsheets aren’t strategy.” Success for us is determined by how effectively and efficiently we can use the web to share your ideas with your customers and key stakeholders, and how well we can create relevant and engaging campaigns that generate results and momentum for your business.

Talk to us about your project if you want to:

• Drive more traffic to your site
• Increase your online visibility
• Connect to customers online
• Understand what your key stakeholders are doing online and how they are interacting with you
• Improve your search campaigns, web design or email newsletters
• Be more relevant and active online.

Our slogan is “we make you a web marketing genius.”

That doesn’t mean you should be nervous about talking to a couple of geeks. We promise tech talk you can understand.

One of our goals is to educate our clients about the web, online best practices and new business opportunities. We publish the Underwire Monthly Newsletter.

As a result, our clients get great online campaigns and a team that’s easy to work with on an ongoing basis. Who doesn’t like free advice and education about the internet? Now take the next step and seize the opportunity to get moving online.

Give us a call. Send us an email. Talk to Us about your project.

Services

What Boxcar Marketing Can Do for You

Boxcar Marketing specializes in internet marketing campaigns, website design, search marketing, social networking and business strategy.

Internet Marketing is any way that you promote yourself online.

We believe that

• Your website represents your online face to the world.
• Your business is invisible unless your website shows up on the first page of search results for terms related to your products and services.
• A successful business has a clear business strategy that integrates the web with all other marketing activities.

Who Is Boxcar Marketing?

The principals of Boxcar Marketing are Monique Sherrett and James Sherrett. We are Internet Marketing Strategists who have strong strategic partnerships with other individuals and companies with specialized expertise in design, programming and search.

Boxcar Marketing is about collaboration. We work with you to determine the best possibilities for your business and we collaborate with other experienced specialists to bring the greatest level of expertise and human resources to your project.

(Reading between the lines, it means that, although there are only 2 of us, we come with a merry band of experts and specialists who help us handle projects of all sizes.)

What Problem Do You Want to Solve? We have answers.

Clients often contact us with one or more of the following questions:

1. We need a new website. How much does that cost?
2. My website sucks. Can you help me increase traffic?
3. I don’t know anything about my website visitors. Where do I start?
4. We have an idea but don’t know the best way to execute it or we don’t have the staff time to do it ourselves. Can you help?
5. Do you do email newsletters / search marketing campaigns and pay-per-click / online contests / blogger outreach / online PR?
6. How do I use Twitter / Facebook / Slideshare / [latest social media tool] to engage with customers?
7. How do I build buzz and get attention for my products/services?

We can also help you with these business challenges:

• I want to save money/time.
• I want to increase sales.
• I want better results online.
• I want someone to do this for me.
• I want this to be easy.

Give us a call. Send us an email. Talk to Us about your project.

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