Internet Marketing Strategy Sessions

Internet Marketing & Strategic Planning for Businesses

Boxcar Marketing offers full and half-day internet marketing strategy sessions. We typically look at your business’ current online activities, offer a review of best practices and help you create a strategic plan for driving traffic, increasing visibility and engaging with your keystakeholders.

Completed on January 2009
Internet Marketing Strategy | Strategic Planning Session | Publishing & Media | Full Project Details

JayWest Country Homes Website Redesign

Development of a content management system and website for JayWest Country Homes, distributor of Viceroy Homes.

JayWest Country Homes needed a website that would reflect their position as Western Canada’s largest independent distributor of Viceroy Homes. The website needed to be easily updated and an extension of their sales tool—a catalogue of beautiful, glossy home photos and floor plans.

Completed on December 2008
Search Optimization | Web Site Design | Home & Construction | Full Project Details

Wellness Checkpoint PPC Campaign

Google Adwords Search Marketing Campaign for Wellness Checkpoint

Wellness Checkpoint’s website had limited presence in search results for terms directly related to its core service of health risk assessments. The health industry is a competitive market space with a large volume of online advertisers. The project goal was to make Wellness Checkpoint more visible in this market, in particular by improving their pay-per-click campaign.

Completed on June 2008
Search Marketing | Search Optimization | Health & Wellness | Full Project Details

Official Community Plan: District of Ucluelet Wiki

Development of an Official Community Plan Wiki for District of Ucluelet

The District of Ucluelet is located on the West Coast of Vancouver Island near Tofino. In 2008 the District of Ucluelet underwent an extensive review of their Official Community Plan. To encourage greater feedback from the people of Ucluelet and to engage the community at large, the District wanted to add an online component to this process.

Completed on June 2008
Web Site Design | Community Planning | Full Project Details

Agriteam Canada Website Redesign

Content Management, Site Architecture & Website Redesign for Agriteam Canada

Based in Calgary, Alberta, Agriteam Canada was established in 1987 by Robert Francis, and has since conducted more than 170 projects worldwide in sectors including health and population; gender equality; education and education reform; agriculture and agribusiness; community development; governance and public sector reform; private sector development; legal and judicial reform; corporate social responsibility; and environment.

In 2008, Agriteam wanted to update their existing website to better communicate the fundamental strengths of their organization, showcase its values as well as its proven record of delivering successful and sustainable project management.

Completed on June 2008
Internet Marketing Strategy | Search Optimization | Web Site Design | International Development | Full Project Details

BC Book Prizes Website

Website redesign for BC Book Prizes

The BC Book Prizes, established in 1985, celebrate the achievements of British Columbia writers and publishers. The seven Prizes, plus The Lieutenant Governor’s Award for Literary Excellence, are presented annually at the Lieutenant Governor’s BC Book Prize Gala in April.

The BC Book Prizes Society needed a website re-design that would feature the vast extent of archived information on previous years’ prize winners and finalists. In addition, the Society wanted a website that would allow for greater interaction between finalists and BC communities.

Completed on March 2008
Internet Marketing Strategy | Web Site Design | Publishing & Media | Full Project Details

Online Book Promotion for Trading in Memories

Introduce Barbara Hodgson's book Trading in Memories to the online marketplace

Barbara Hodgson is a well-respected book designer, artist and author. Her fan base actively seeks out her titles, but she had a relatively limited online presence. Boxcar Marketing worked with her book publisher, Greystone Books (Douglas & McIntyre Publishing Group), to produce a web site that would promote Barbara Hodgson and her recent travel memoir, Trading in Memories.

Completed on December 2007
Internet Marketing Strategy | Web Site Design | Publishing & Media | Full Project Details

Canadian Geothermal Energy Association

CanGEA Web site redesign and search optimization

CanGEA—the Canadian Geothermal Energy Association—is a non-profit association encouraging research, exploration and development of high temperature geothermal energy resources in Canada.

Completed on September 2007
Search Optimization | Web Site Design | Alternative Energy | Non-Profit | Full Project Details

Rocky Mountain Motorcycle Holidays Website

Website redesign for Rocky Mountain Motorcycle Holidays

Rocky Mountain Motorcycle Holidays needed a website redesign to improve their search engine results and to attract a more appropriate level of traffic volume.

Completed on August 2007
Search Optimization | Web Site Design | Travel & Tourism | Full Project Details